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THE Executive War College 2005
AGENDA & PRESENTERS

Printable Agenda— with full topic and speaker details here.
Full Program Brochure— including descriptions of each presentation here.

Day One, Tuesday, October 25, 2005

8:15 AM–9:00 AM
Five Potent Trends in Today’s Healthcare System and How They Are Creating New Winners and Losers Among Ob-gyn Group Practices
Robert L. Michel, Publisher, GRACE REPORT, Spicewood, TX

9:00 AM–9:45 AM
Case Study: Horizon Obstetrics & Gynecology Associates, Decatur, GA
Multi-Practice Consolidation Generates Significant Benefits
Ricardo A. Arzu, M.D., CEO

10:15 AM–11:05 AM
Case Study: Obstetrical & Gynecological Associates, P.A., Houston, TX
Building the 34-Physician Ob-Gyn Group Practice in an Aggressive Managed Care Market
Bob Baker, CEO

11:05 AM–11:55 PM
Med Spas: Insuring Success from Concept to Implementation and Patient Acceptance
Rick Mooney, M.D., Women's Healthcare Associates of Redding, Redding, CA

1:00 PM–1:50 PM
Case Study–Abrams Center for Women, Sarasota, FL
Offering Cosmetic Services and Surgeries in the Office
Lori Abrams, D.O.

Concurrent Breakout Sessions

2:00 PM–2:50 PM
Why “Pay-for-Performance” Programs Are Multiplying in Medicare and the Private Sector
Beatriz Garcia Stamps, M.D., Physician Advisor, Health Services Advisory Group, Scottsdale, AZ

2:00 PM–2:50 PM
Patient and Physician Identity Theft: Stop These Crimes Before Your Practice Gets Hit
John R. Christiansen, J.D., Christiansen IT Law, Seattle, WA

2:00 PM–2:50 PM
Little-Known Ways to Adapt and Customize EMR Products to Specific Ob-gyn Functions
Anna Schneider, Assistant Administrator, Hibiscus OB/GYN Physicians, Melbourne, FL

3:00 PM–3:50 PM
Boosting Quality, Raising Outcomes: How Ob-gyn Groups Can Use Lean and Six Sigma Quality Methods
Brian Jackson, Managing Director, Argent Global Services, Oklahoma City, OK

3:00 PM–3:50 PM
Billing, Coding, Collections: Ten Must-Do Techniques for Legally Boosting Reimbursement
Susan Callaway, Medical Reimbursement Specialist, North Augusta, SC

3:00 PM–3:50 PM
Medical Malpractice Insurance: How Ob-gyn’s Savviest Docs Maximize Protection and Minimize Premiums

3:00 PM–3:50 PM
Ob-gyn Physician Productivity with Compensation: Effective Ways to Increase Both
Brett Hickman, National Director, Pricewaterhouse Coopers, Indianapolis, IN

4:00 PM–4:50 PM
Everything New (and Even Experienced) Ob-gyns Need to Know About Building Referrals

4:00 PM–4:50 PM
Building Patients and Profits the Right Way in Urogynecology
Marie C. Shaw, M.B.A., CEO, Women’s Health Business Development, Fogelsville, PA

4:00 PM–4:50 PM
What Every Ob-gyn Group Should Know About Cosmetic, Aesthetic, and MediSpa Services
Joseph R. Feste, M.D., Medical Director, Aesthetic Business Consulting & Sales, Austin, TX

5:00 PM–5:45 PM
Panel: Lessons from the Nation’s Top Performers: Best Practices in Ob-gyn Management
Moderator: Robert L. Michel; Panel: Ricardo Azu, M.D., Brett Hickman, Kerry Kaplan, Mike D’Eramo

5:45 PM–7:30 PM
GRAND RECEPTION

Day Two, Wednesday, October 26, 2005

8:00 AM–8:45 AM
Consumer Directed Healthcare: It’s Here and It’s Both a Threat and an Opportunity for Ob-gyns
Vishal Agrawal, M.D., Engagement Manager, McKinsey & Company, Washington, DC

8:45 AM–9:30 AM
Genetic Medicine in the Obstetrics and Gynecology Specialties: Opportunities, Threats, and New Clinical Tools
James Goldfarb, M.D., M.B.A., Director, In Vitro Fertilization Program, Cleveland Clinic, Cleveland, OH

9:30 AM–10:15 AM
Overlooked Coagulation Disorders for OBs and Gyns
Michael Laposata, M.D., Director of Clinical Laboratories, Massachusetts General Hospital, Boston, MA

10:30 AM–11:15 AM
Managed Care’s Agenda for Ob-gyn in 2006-07: Contract Strategy Secrets Insurers Don’t Want Ob-gyns to Know
Kerry Kaplan, President, Healthcare Connections, Natick, MA

11:15 AM–12:00 PM
Extreme Make-over of the Ob-gyn Office Reception Area: Big $ Impact on a Small $ Budget
Thomas E. Dwyer, Executive Vice President, Managing Director, Jonathan Bailey Associates, Dallas, TX

Concurrent Breakout Sessions

1:00 PM–1:50 PM
Implementing EMR and Boosting Performance: Proven Methods to Maximize Success
Vern Turney, Practice Administrator, Associated Physicians for Women, Richland, WA

1:00 PM–1:50 PM
Starting Your Own Private Practice: Practical Lessons and Success Secrets
Vincent Lucente, M.D., M.B.A., CEO and Medical Director, The Institute for Female Pelvic Medicine & Reconstructive Surgery, Allentown, PA

1:00 PM–1:50 PM
Emerging Legal Landmines in Ob-gyn Practice Management
Richard S. Cooper, Esq., Attorney, Director, Health Law Department, McDonald Hopkins, Cleveland, OH

2:00 PM–2:50 PM
Partnering with Hospitals in Women’s Health: How Stark Helps and Hinders Profitable Collaborations
Jennifer L. Bragg, Esq., Attorney, Law Offices of Jennifer L Bragg, Conshohocken, PA

2:00 PM–2:50 PM
Seizing Opportunities in Infertility: What Every Ob-gyn Group Should Know to Better Serve Its Own Patients and Benefit From This Growing Field
Kim Hahn, CEO, Conceive Magazine, Orlando, FL

2:00 PM–2:50 PM
New Money Problem for Ob-Gyn Groups: Getting Your Patients to Pay Higher Co-Pays and Deductibles
Joseph Burns, Health Care Analyst, Falmouth, MA

3:00 PM–3:30 PM
Key Learnings from War College Faculty that Can Make Your Lab a Winner

-----------------End of Executive War College-------------------

Optional DAY THREE • Thursday, October 27, 2005
Building the Cash-Only Ob-gyn Practice
Optional, attendees must pre-register for this program

8:30 AM–8:45 AM
Introduction: Day’s Objectives

8:45 AM–9:35 AM
Building “Cash Only” Services in the Ob-gyn Practice: Understanding New Consumer Trends and the Experience of Concierge Medicine
Marie C. Shaw, M.B.A., CEO, Women’s Health Business Development, Fogelsville, PA

9:35 AM-10:25 AM
Legal Issues in Serving Patients Outside Their Insurance Coverage
Michael Blau, Esq., Attorney, McDermott Will & Emery, LLP, Boston, MA

10:55 AM–11:50 AM
Know Your Customer: How to Evaluate Your Market and Identify the Most Profitable Opportunities
Allison McCarthy, Managing Consultant, Corporate Health Group, Glastonbury, CT

1:00 PM–1:45 PM
Developing the "Cash-Only" Business, Launching Operations, and Creating a Sales/Marketing Campaign
Suzanne Dewey, Associate, Corporate Health Group, Williamstown, MA

1:45 AM–2:30 PM
Case Study–Ob-gyn Gynecology Cash-only Group Practice
To be announced

2:45 PM–3:30 PM
Case Study–Concierge Medicine: Access MD, Wellesley, MA
Richard Goldman, MD., Internal Medicine

3:30 PM–3:45 PM
Wrap-up & Summary
Marie C. Shaw, M.B.A., CEO, Women’s Health Business Development, Fogelsville, PA

---------------Official End of Executive War College 2005---------------

More information for the Executive War College is being added all the time. If you don't find what you need here, contact us at info@gracereport.com

Sponsorship Opportunities:
Email Noah Brockman for further sponsorship details: NBrockman@Gracereport.com

HOTEL INFORMATION:
The Westin Peachtree Plaza, Atlanta. GA

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